Well this film certainly starts out strongly (despite some cheapish special effects).

It has a brilliant novel idea but that soon gives way to some really awful story decisions and ventures then into attempts at jump scares (not that I'm usually against those) and gross out scenes that have been done so so many times and better before.

The acting is pretty lacklustre.

It's confusing to me why these characters aren't in absolute terror from the first time they see what emerges from the wall in the basement.

The middle of the movie sags badly with poor pacing.

Which wouldn't be so bad if it wasn't so poorly executed.

Terrible script and unconvincing acting.

The ending is so obvious as well. I don't like being that person who says they saw it coming, but this time it was pretty easy to work out.

There's a high class film in here somewhere but unfortunately it seems they missed the chance by going for silly scares instead of taking a more subtle and creepy route.

This is the sort of film you watch when there's nothing else, which is sad because the idea behind it is actually pretty decent.

Pros: Concept. The creature design proved fairly unsettling, though I would've probably made that single eye staring out of the bag a tad less human. The pub made for a suitably oppressive setting. Solid enough performances from the cast.

Cons: I was more or less in it until Katie returned from Otto's place so desperate to find Iris.... but couldn't be bothered to check the bathroom where she's lying. Lazy writing. Otto's rushed, cliche little explanation of the creature's history lacked enough detail to have any impact after the build up. The walls of the witch's "tomb" resembled something made out of plastic; a state of affairs unhelped by bad lighting. And what the hell was with the flashbacks before Iris/Baghead crushed Neil's head? The witch has been in control all along? What does Iris's drawing have to do with anything?

Cap it off with a disappointing ending, and you're left with the feeling of having just woken from a dream: nothing but half-remembered images and a vague sense of confusion.